Yesterday I attended the DELL CIO Executive Summit 2014 in Brussels. Basically it was home match for me (yes that happens) and I consider it a compliment that I have been given the opportunity to be invited to a day of C level discussions.

Apart from a great networking opportunity with our peers we had direct access to many of DELL’s executives. I found it interesting to see what some existing customers had to say and share about their experiences with DELL Services. Especially in the security side of things where they provide a level of expertise and assistance I did not yet realize they did.

The format was small scale and encouraged interactive discussions. That succeeded quite well and made for good interaction between the attending CIOs an DELL executives. We were not being sold to or killed by PowerPoint. Instead we engaged in very open discussions on our challenges and opportunities while providing feedback. It reminded me of the great interaction promoting format at the DELL Enterprise Forum 2014 in Frankfurt this year. You learn a lot from each other and how others deal with the opportunities that arise.

To give you an idea about the amount of access we got consider the following. Where can you walk up to the CEO of a +/- 24 Billion $ company and provide him some feedback on what you like and don’t like about the company he founded? Even better you get a direct, no nonsense answer which explains why and where.  Does he need to do this? My guess is not, but he does and I appreciate that as an IT Professional, Microsoft MVP and customer.

Before the CIO Executive Summit started I joined the Solutions Summit, to go talk shop with sponsors/partners like Intel and Microsoft, DELL employees & peers and lay my eyes on some generation 13 hardware for the 1st time in real life.

It was a long but very good day. As the question gets asked every now and then as to why I attend such summits and events, I can only say that it’s highly interesting to talk to your peers, vendors, engineers and executives. It prevents tunnel vision & acting in your village without knowledge of the world around you. Keeping your situational awareness in IT and business requires you to put in the effort and is highly advisable. It’s as important as a map, reconnaissance and intelligence to the military, without it you’re acting on a playing field you don’t even see let alone understand.