If you’re into storage and a happy DELL customer / user like me you might very well want to check out the DELL Storage Forum2012 in London (January 9-12). Don’t wait too long however as time is running out. Compellent has some impressive features and conditions (licensing, modularity, easy of use, PowerShell support, Live Motion & federation, Hyper-V support, Snapshots) that I’m very interested in. It’s those abilities that make a SAN worth it’s money in 2012 and beyond, that combined with a way to get out of the forklift upgrade cycle of storage.

Storage vendors have a lot of competition going on and are under a lot of pressure from customers to provide better value for money due to operational costs, complex licensing and fork lift upgrades, expensive upgrades and sometime lack luster support. Those vendors that can address these concerns best will be in a good spot when they face competition, not only from the storage vendors but also from software SAN producers and Microsoft with Windows 8 Server. I think Compellent is a viable candidate in this space and I’ll be checking them out extensively. Data growth is a huge issue and affordable storage needs are a big concern for most companies. Vendors know that and I hope they compete on offering better & more affordable solutions rather than banking on the fact customers need them that much they won’t need to change their business too much.