For Whom The Bell Tolls At Microsoft Ignite 2015

Microsoft sure knows how to keep the pressure on the storage industry. Both the traditional and the hyper converged crowd now have heard the gloomy tolling of that big doomsday bell once again. The offerings for 3rd party storage in the Wintel ecosystem will have to become better value for money once again in order to keep up or stay ahead.


I already wrote that here in TechEd 2013 Revelations for Storage Vendors as the Future of Storage lies With Windows 2012 R2 and poked some fun that the days of the easy big money in storage were over. Today storage vendors that do not adapt are going to feel that more than ever. One thing is for sure, there is no one size fits all and one trick ponies are not going to thrive.  Microsoft now covers hyper converged, converged and centralized storage solutions. SMB Direct is the backbone for high throughput, low latency transport. If you haven’t done so you might just take a peek at SMB Direct now and study up on DCB (PFC/ETS). No worries … I have done a lot of “pioneer” work in the field on this. But unfortunately I could not present an end-to-end configuration of SMB Direct over RoCE session here at Ignite. But there are other opportunities.Storage replication completes the story while Storage QoS is giving is long needed control. So let the FUD fly, sit back and enjoy the show. Remember, when you’re catching lots of FLAK, you’re over your target Winking smile

Handy DELL Storage Tool: Dell Virtual rack

If you need to see and find information on DELL storage fast they have a nice page on line with a virtual rack where you can look at the components of their various storage offerings.


They update it regularly and it’s a fast and easy way to get started. Naturally you’ll need to dive in a bit deeper or get some help to work out the last details. I’m like the Compellent as I have found it to be the best possible traditional storage solution for a Windows Server 2012 R2 Hyper-V environment and great value for money. I hope they can find a way to keep delivering that same value in the coming years in an ever changing storage landscape.

Microsoft Keeps Investing In Storage Big Time

Disclaimer: These are my musing on the limited info available about Windows Server vNext and based on the Technical Preview bits at the time of writing. So it’s not set in stone & has a time limited value.

Reading the documentation that’s already available on vNext of Windows it’s clear that Microsoft is continuing it’s push towards the software defined data center. They are also pushing high to continuous availability ever more towards the  “continuous” side of things.

It’s early days yet and we just only downloaded the Technical Preview but what do we read in What’s New in Storage Services in Windows Server Technical Preview

Storage Quality of Service

  • They are giving us more Storage Quality of Service tied into the use of SOFS as storage over SMB3. As way to many NAS solutions don’t support SMB3 or only partially (in a restricted way) it’s clear too me that self build SOFS solution on a couple of servers is and remains the best SMB3 implementation on the market and has just gotten storage QoS.

Little Rant here: To the people that claim that this is not capable of high performance, I usually laugh. Have you actually build a SOFS or TFFS with 10Gbps networking on modern enterprise grade servers line the DELL R720 or 730? Did you look at the results form that relative low cost investment? I think not, really. And if you did and found it lacking, I’ll be very impressed of the workload you’re running.  You’ll force your storage to the knees earlier than your Windows file server nowadays.

  • It’s in the SOFS layer, so this does not tie you into to Storage Space if you’re not ready for that yet but would like the benefits of SOFS. As long as you have shared storage behind the SOFS you’re good.
  • It’s policy based and can apply to virtual machines, groups of virtual machines a service or a tenant
  • The virtual disk is the level where the policy is set & enforced.
  • Storage performance will dynamically adjust to meet the policies & when tied the performance will be fairly distributed.
  • You can monitor all this.

It’s right there in the OS.

Storage Replica

This gives us “storage-agnostic, block-level, synchronous replication between servers for disaster recovery, as well as stretching of a failover cluster for high availability. Synchronous replication enables mirroring of data in physical sites with crash-consistent volumes ensuring zero data loss at the file system level. Asynchronous replication allows site extension beyond metropolitan ranges with the possibility of data loss.”

Look for Hyper-V we already had Hyper-V replica (which is also being improved), but for other workloads we still rely on the storage vendors or 3rd party solutions. But now I can have my storage replicas for service protection and continuity out of the box with Windows.  WOW!

and as we read on ..

  • Provide an all-Microsoft disaster recovery solution for planned and unplanned outages of mission-critical workloads.
  • Use SMB3 transport with proven reliability, scalability, and performance.
  • Stretch clusters to metropolitan distances.
    Use Microsoft software end to end for storage and clustering, such as Hyper-V, Storage Replica, Storage Spaces, Cluster, Scale-Out File Server, SMB3, Deduplication, and ReFS/NTFS.
  • Help reduce cost and complexity as follows:

Hardware agnostic, with no requirement to immediately abandon legacy storage such as SANs.

Allows commodity storage and networking technologies.
Features ease of graphical management for individual nodes and clusters through Failover Cluster Manager and Microsoft Azure Site Recovery.

Includes comprehensive, large-scale scripting options through Windows PowerShell.

  • Helps reduce downtime, and increase reliability and productivity intrinsic to Windows.
  • Provide supportability, performance metrics, and diagnostic capabilities.

I have gotten this to work in the lab with some trial and error but this is the Technical Preview, not a finish product. If they continue along this path I’m pretty confident we’ll have functional & operational viable solution by RTM. Just think about the possibilities this brings!

Storage Spaces

Now I have not read much on Storage Space in vNext yet but I think its safe to assume we’ll see major improvements there as well. Which leads me to reaffirm my blog posy here: TechEd 2013 Revelations for Storage Vendors as the Future of Storage lies With Windows 2012 R2

Microsoft is delivering more & great software defined storage inbox. This means cost effective yet very functional storage solutions. On top of that they put pressure on the market to deliver more value if they want to stay competitive. As a customer, whatever solution fits my needs the best, I welcome that. And as a consumer of large amounts of storage in a world where we need to spend the money where it matters most I like what I’m seeing.

Tip for Microsoft: configurability, reliability and EASY diagnostics and remediation are paramount to success. Sure some storage vendor solution aren’t to great on that front either but some are awesome. Make sure your in the awesome category. Make it a great user experience from start to finish in both deployment and operations.

Tip for you: If you’re not ready for prime time with Storage Spaces , SMB Direct etc … do what I’ve done. Use it where it doesn’t kill you if you hit some learning curves. What about storage spaces as a backup target where you can now replicate the backups of to your disaster recovery site?

DELL Enterprise Forum EMEA 2014 in Frankfurt

As you might have noticed on Twitter I was in Frankfurt last week to attend DELL Enterprise Forum EMEA 2014. It was a great conference and very worthwhile going to. It was a week of multi way communication between vendor, marketing, engineering, partners and customers. I learned a lot. And I gave a lot of feedback. As a Dell TechCenter Rockstar and a Microsoft MVP in Hyper-V I can build bridges to make sure both worlds understand each other better and we, the customers get their needs served better.

Dell Enterprise Forum EMEA 2014 - Frankfurt

I’m happy I managed to go and I have some people to thank for me being able to grab this opportunity:

  • I cleared the time with my employer. This is great, this is a win win situation and I invested weekend time & extra hours for both my employer and myself.
  • I got an invite for the customer storage council where we learned a lot and got ample of opportunity to give honest and constructive feedback directly to the people that need to hear it! Awesome.
  • The DELL TechCenter Rockstar program invited me very generously to come over at zero cost for the Enterprise Forum. Which is great and helped my employer  and myself out. So, thank you so much for helping me attend. Does this color my judgment? 100%  pure objectivity does not exist but the ones who know me also know I communicate openly and directly. Look, I’ve never written positive reviews for money or kickbacks. I do not have sponsoring on my blog, even if that could help pay for conferences, travel expenses or lab equipment. Some say I should but for now I don’t. I speak my mind and I have been a long term DELL customer for some very good reasons. They deliver the best value for money with great support in a better way and model than others out there. I was sharing this info way before I became a Rockstar and they know that I tell the good, the bad and the ugly. They can handle it and know how to leverage feedback better than many out there.
  • Stijn Depril ( @sdepril,, Technical Datacenter Sales at RealDolmen gave me a ride to Frankfurt and back home. Very nice of him and a big thank you for doing so.  He didn’t have to and I’m not a customer of them. Thank buddy, I appreciate it and it was interesting ton learn the partners view on things during the drive there and back. Techies will always be checking out gear …

Dell Enterprise Forum EMEA 2014 - Frankfurt

What did all this result in? Loads of discussion, learning and sharing about storage, networking, compute, cloud, futures and community in IT. It was an 18 hour per day technology fest in a very nice and well arranged fashion.

I was able to meet up with community members, twitter buddies, DELL Employees and peers from all over EMEA and share experiences, learn together, talk shop, provide feedback and left with a better understanding of the complexities and realities they deal with on their side.

Dell Enterprise Forum EMEA 2014 - Frankfurt

It has been time very well spent. I applaud DELL to make their engineers and product managers available for this event. I thank them for allowing us this amount of access to their brains from breakfast till the moment we say goodnight after a night cap. Well done, thank you for listening and I hope to continue the discussion. It’s great to be a DELL TechCenter Rockstar and work in this industry during this interesting times. To all the people I met again or for the first time, it was a great week of many interesting conversations!

For some more pictures and movies visit the Dell Enterprise Forum EMEA 2014 from Germany photo album on Flickr